Hello! Happy Friday and happy new month!
Today I’m very happy to start this newsletter with a big announcement, which is my first book minted as a NFT. It was definitely a huge challenge that I started when I started to write also this weekly newsletter. You will see more about the book when you keep reading this article.
The main topic I brought to you today came to my mind because of some conversations I had with friends… the reasons why you may be not selling your arts right now. The topic is quite relevant and important nowadays, and if you identify the reasons why you may be not selling your arts, that’s a good start point for making changes!
Let’s get started!
Outline
My first book published as a NFT
Tweet of the week
Why aren't you selling your art?
Creators (artists or photographers) to meet today
My first book published as a NFT
I’m happy to introduce you to my first book minted as a NFT! The book, which I kindly named “Art and Web3 101: from building a community until selling your art” is a guide to help you navigate the exciting worlds of art, sales, Web3, and NFTs. The book is built based on a compilation of my most important articles from my weekly newsletter – a little treasure trove of ideas that I've gathered over time, more precisely since when the newsletter started back in 2022. The book addresses since building your community until you sell your art and everything in there is considering my own experience and observations.
The book is free to be read, but you can support this initiative by purchasing a NFT of this book at any of the available prices (check the listings). Moreover, if someone decides to make any purchase using your affiliate link, you'll get a warm thank you from me, plus a 15% commission (automatically from the objktcom platform). To get your affiliate link, you it is enough to click on the button "Share Earn 15%".
This is the very first edition of this book, which I kindly named "better ready than perfect", considering the fact the book is far from being perfect, but already accomplishes its role to bring you rich knowledge! New editions of the book will be dropped in this collection.
The link of the book is https://objkt.com/tokens/KT1SPnLYse6sZsMKGVQPqZssLTvawXqUDEGi/0
Tweet of the week
Why aren't you selling your art?
Several factors can contribute to why some artists struggle to sell their art. If you are one of them who are struggling to have your art collected, here I compiled some common reasons for you to reflect:
Lack of visibility: If your art is not visible to potential art collectors, it becomes challenging to make sales. Building an online presence, participating in exhibitions, and leveraging social media can help increase visibility.
Ineffective marketing: Art is not just about creating; it's also about effectively marketing your work. If you struggle with marketing, it may be difficult to reach a target audience and potential art collectors. Maybe that’s time for you to do some research on some basics about marketing.
Limited audience understanding: Understanding the preferences and interests of your target audience is crucial. If you fail to connect with your audience or create art that resonates with them, selling becomes more challenging. It doesn’t mean you just need to create art for them. You can create art for yourself. But that means you may have to wait a bit more to get your art collected.
Pricing issues: Setting the right price for your art is crucial. Overpricing or underpricing can both deter potential art collectors. Research the market, consider your experience and reputation, and price your work accordingly.
Inconsistent quality: Consistency in the quality of artwork is essential. If your work varies significantly in quality, it may create uncertainty among art collectors, impacting their willingness to make a purchase. It doesn’t mean you should stop experimenting, but experimenting also means you will vary your style and that can be a non-buy reason for some art collectors.
Limited networking: Building relationships within the art community and industry can open up opportunities for collaboration, exhibitions, and sales. If you are not actively building your network may miss out on these chances.
Fear of rejection: Some artists fear rejection and hesitate to promote or sell their work. This fear can hinder their ability to approach potential buyers or showcase their art in various platforms. I think you should always be showing your arts, regardless on what others will think about it. At the end of the day, you just need one person to like it enough to collect.
Ignoring trends: Art is often influenced by trends, and if you ignore ignore or resist adapting to these trends you may find it difficult to attract a contemporary audience. You don’t need to follow all the trends, but stay aware of them. It happened in the past art world and it happens nowadays too.
Poor presentation: How an artist presents their work matters. High-quality images, well-written descriptions, and professional-looking portfolios contribute to a positive first impression. Invest some of your time in building a good presentation of your art, your portfolio, and yourself.
Inconsistent effort: Consistency is key in the art world. Artists who only sporadically create or promote their work may struggle to maintain an engaged audience and generate consistent sales. Show up!
Final remarks
In summary, addressing these issues and adopting a proactive approach in marketing, networking, and understanding the market can significantly improve your chances of selling your art successfully.
Yet, if you wanna read something more, my suggestion is these two posts in which I talk about a way you can use to find your niche in the NFT space and how to build relationships!
If you like this content, before to continue to read, remember to share it. It is free for you and it helps me a lot.
Creators to meet today
In this section I bring you artists or photographers that worth to follow and check their creations. I wanna share here a couple of creations (photos or arts) that got my attention when scrolling in my timeline.